The launch of Apple's iPhone was a huge success in 2007, getting major market share of consumers and popularity. The smart and easy to use features offered by iPhone were and still are a huge success in Apple's history of inventions.
Social Media Success through iPhone Development
Businesses big and small have caught up with the drift of iPhone app development. Marketers are still in the mode of testing social media grounds via various strategies. As per mobile marketing, creating an application for iPhone has proved to be beneficial to integrate with social media strategies. The user rate of iPhone application is growing with quite comparable velocity with other smartphones. The major scoop is Apple App Store, consisting of more than 360,000 applications that are currently available for download. Apple's downloads has already reached more than a billion's mark, it's a proof that Apple's iPhone has a large number of user base who use iPhone as a mobile internet connected device. Keeping this in mind, it is high time for any publisher to start leveraging out of the fact that advertising their products via this particular smartphone may prove to be a smart move.
The iPhone Application Developers Point of View
Developing for iPhone platform is much more convenient as compared to other smartphones especially Android. Reason being, the iPhone has a much simpler OS as compared to Android. Android being distributed to so many different carriers can be confusing for app developers. Android starting from simpler 1.5 cupcake, having limited and easier to handle features, to the complicated gingerbread 2.3 versions is not as much popular with the App Developers. Whereas, iPhone OS upgrades are easier to keep track of for the developers as well as users, the upgrades offered by iPhone are compatible with all its other versions. In addition to this, the features are not hard to fragment for the developers.
The Demand for more iPhone Applications
The iPhone user base is growing day by day, mostly due to the incentive of getting an access to more than 360,000 applications. The demand for more applications by different brands and marketers is increasing. They want such applications made for their fans that would best suit their social media strategy as well as cater to the specific needs of their users.
Advantages of Developing for iPhone
Apple app store is an excellent place to launch an application. Having a huge consumer market, the percentage of users paying for applications is higher. As iPhone demographics indicate that the consumers are comparatively richer and are more acclimatized to paying for applications as compared to other smartphone owners. A single purpose application can easily be developed for iPhone and distributed to a wide-ranging audience.
Since Smartphones have become the most upbeat trend amongst the mobile users, it is a grand opportunity for the brands and marketers to promote their products via mobile marketing. Especially through the applications which they get developed may promote their products by placing advertisements within the application, be it a contest, quiz or even an RPG.
SocialJitney being one of the premium third party app developers takes pride in creating applications for its customers. Visit our Services page to know more about what SocialJitney can do for you.
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